A brief explanation of the betacup

In this video we highlight the two significant problems that we are looking to address as part of the betacup initiative and also describe the mission for the project.

We of course welcome your feedback. How should we be approaching the problems identified? Who and what should we be highlighting on this site and should Toby consider a career as television presenter or perhaps even a film star? Enjoy!

Betacup from the betacup on Vimeo.

Posted by Marcel Botha on September 3, 2009.

Tags: cups, mission, paper, problems, trees, video, vision, water

Categories: Inspiration

1 Other Comment

3 Responses

1. [...] this page was mentioned by brynn (@brynn), StevieWilson (@lastory), chaimhaas (@chaimhaas), the betacup (@thebetacup) and others. [...]

   by Tweets that mention A brief explanation of the betacup | BetaCup -- Topsy.com on Sep 4, 2009 at 2:36 pm

2. [...] lattes and the sort. And they’re subsequently disposed of in large quantities. In fact, over 58 billion paper cups are thrown away every [...]

   by Brynn Marie Evans » Papel, The Paper Cup on Nov 5, 2009 at 12:23 pm

3. Social comments and analytics for this post…

   This post was mentioned on Twitter by brynn: To explain the need for @thebetacup, I made a comic book telling the story of Papel, the paper cup! http://bit.ly/1Fxn3E…

   This comment was originally posted on Brynn Marie Evans

   by uberVU - social comments on Nov 5, 2009 at 1:02 pm

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About BetaCup

the betacup challenge was founded in May 2009 to reduce the number of non-recyclable cups that are thrown away every year by creating a more convenient alternative to the reusable coffee cup. We decided that while we might have a few good ideas, lots of talented people drink coffee everyday and they might have thought [...]more →