Comments on: Everyone has a routine http://www.thebetacup.com/2009/09/20/everyone-has-a-routine/ Drink Sustainably Mon, 08 Aug 2011 21:57:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Todd Zaki Warfel http://www.thebetacup.com/2009/09/20/everyone-has-a-routine/comment-page-1/#comment-17 Todd Zaki Warfel Sun, 20 Sep 2009 23:33:55 +0000 http://www.thebetacup.com/?p=229#comment-17 One of other interesting trends we identified in <a href="http://www.thebetacup.com/about/survey/" rel="nofollow">the research</a> is that coffee consumers tend to brand hop. They might hit Dunkin Donuts or McDonalds in the morning on the way to work, but grab a cup of Starbucks after lunch. I was a little surprised by this one at first. It seems odd to me that someone would drink a $.99 cup of coffee in the morning and a $4 cup in the afternoon. However, after digging a little deeper, some indicators are point to convenience and location as key drivers in this trend. One of other interesting trends we identified in the research is that coffee consumers tend to brand hop. They might hit Dunkin Donuts or McDonalds in the morning on the way to work, but grab a cup of Starbucks after lunch.

I was a little surprised by this one at first. It seems odd to me that someone would drink a $.99 cup of coffee in the morning and a $4 cup in the afternoon. However, after digging a little deeper, some indicators are point to convenience and location as key drivers in this trend.

]]>