“This project will only be funded if at least $20,000 is pledged by Dec 31, 11:59pm EST.”

Bad Habit nail biting

As you are probably aware, we’re on a deadline here.  As the headline of this blog clearly states, unless we reach our goal of $20,000 in pledges by December 31st we will not be successful in funding the betacup prize fund.

So far we have raised $3.5k in pledges, which is 17.5% towards our target, however we only have 28 days left before the deadline.

Here are a few ways you can help us reach our goal:

1. Tweet about the campaign and share the following link: http://www.kickstarter.com/projects/tobyd/fund-the-betacup-prize

2. Add the following to your email signature:

Hate disposable cups? Be part of the solution:

3. Copy and past the following embed code and add the campaign widget to your site:

<a href=’http://www.kickstarter.com/projects/tobyd/fund-the-betacup-prize’><img border=’0′ src=’http://www.kickstarter.com/projects/tobyd/fund-the-betacup-prize/widget/card.jpg’ /></a>

4. Write a blog post about the campaign:

Our friends at Tiny Choices very kindly posted a great article about the betacup and our campaign here:


5. Help us expand our network:

Who else should we be talking to?  Are there sites that we should approach or brands that would be interested in supporting our initiative?

6. Make your personal pledge:

Finally and most importantly we would love for you or your company to make a contribution to the campaign.  $20 or more will get you a commemorative betacup and $200 will secure your place at the awards ceremony in New York City in 2010.  If you pledge $2,000 you will be listed as an official sponsor and also be invited to join the judging panel for the design contest.

Here’s the link again, in case you need it:  http://www.kickstarter.com/projects/tobyd/fund-the-betacup-prize

Thanks so much for taking the time to read this and thanks in advance for your ongoing support!

P.S My colleagues at betacup tell me that if we don’t reach our goal by December 31st then I will lose control of my Facebook status for the whole of January 1st.  As you can imagine this could have dire consequences for me and my squeeky clean image!

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Posted in: Funding | Tagged: , , , | 4 Comments

4 Comments to ““This project will only be funded if at least $20,000 is pledged by Dec 31, 11:59pm EST.””

  1. Tom Byrne says:

    You must know about this already?
    There are better versions of this design and I’m told there is a version of this that folds down to a very thin shape, making this version look bulky.



    There are a lot of variations on this concept. It’s small, lightweight, doesn’t leak and if it had a lid, it would be a good replacement for the current problem product. I guess the competition gets people thinking about the problem though, which is a good thing.

      More from author
    • shaunabe says:

      thanks tom.

      you are right, one of our objectives is simply to get people to think about the issue

      however, a bigger part of the story is that we dont think this is JUST about the cup

      a better solution will likely come from new materials, as well as new incentives,
      communications, etc.

      one of our favorite examples of the idea of thinking differently about recycling/reuse
      is from seamlessweb who have a very different take on how this might work (hint:
      change behavior versus change materials/physical design)

        More from author
  2. Dan says:

    I think they’re looking at the problem wrong. All we need is a good reusable cup/mug with a rubber seal and a way to quickly wash them INSIDE the coffee shop/stand. You know those things bar tenders use to blast their glasses before filling them with beer? You just need one of those that blasts the cups with hot water and/or steam and a little insert-slot that does the same thing for your lid with a button to trigger the water/steam. Basically a rapid dishwasher.

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