Starbucks Sponsors the betacup Challenge to Spur Creative Problem-Solving | BetaCup

Starbucks Sponsors the betacup Challenge to Spur Creative Problem-Solving

On April 1 we are officially launching an online contest to engage creative thinkers in solving the disposable cup waste problem through open collaboration.

We are especially excited to announce that Starbucks Coffee Company is sponsoring the contest as part of its aim to serve 100 percent of its hand-crafted beverages in reusable or recyclable cups by 2015.

“Finding effective solutions to the disposable cup waste problem will be a challenge – a good solution will need to include product design, communications and incentives to change consumer behavior, and work within service and recycling infrastructures,” said Shaun Abrahamson from Colaboratorie Mutopo, a group of mass collaboration specialists who co-founded the betacup. “We think this is an ideal task to present to a large global community of coffee drinkers, many of whom have likely thought about this issue and possible solutions.

The contest will take place on the betacup’s partner platform jovoto.com, a leading mass collaboration community for innovators and creatives. Anyone can submit an idea on how to reduce paper cup consumption and promote adoption of environmentally-friendly alternatives. Ideas will be open to the public for discussion, and community members and jurors will be able to provide feedback, allowing collaborators to refine and update their submissions through June 15, when the contest comes to a close.

Starbucks has provided $20,000 in cash prizes to be awarded for the most innovative ideas. The participant who submits the best idea, determined by an expert panel, will receive a $10,000 cash prize. In addition, participants whose ideas are among the top five selected by the community of collaborators will each be awarded a $2,000 cash prize.

“Given the complexity of the disposable cup waste issue, we need a broad range of stakeholders to become involved in finding solutions. In addition to working with local municipal governments, materials suppliers and cup manufacturers to improve recycling infrastructures, we believe in harnessing the creativity of environmentally conscious individuals to identify new alternatives,” said Jim Hanna, Starbucks director of Environmental Impact. “We’re looking forward to seeing how people respond to the challenge.

We have also secured Core77 as media partner.  Core77 is a New York-based design network supporting the global design community through online services, resources, and inspiration. We are thrilled to bring this opportunity to the professional designers, design students, and design enthusiasts in our community, and believe that an extraordinary number of inspired and innovative solutions will emerge,” said Allan Chochinov, Editor in chief of Core77.com.

The project is further supported by Denuo, an innovations unit of Publicis Groupe. Denuo will provide communications strategy and community management expertise to the project. To sign up to the betacup and receive notification when submissions go live, go to:  http://www.jovoto.com/signup/betacup

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Posted in: contest | Tagged: | 64 Comments

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64 Comments to “Starbucks Sponsors the betacup Challenge to Spur Creative Problem-Solving”

  1. […] BetaCup Reboot! | Tiny Choices tinychoices.com/2010/03/31/betacup-reboot – view page – cached Hey, remember the BetaCup challenge? We posted about it back in December, and then had a great interview with BetaCup founder Toby a few months ago about his Filter tweets […]

    This comment was originally posted on Tiny Choices

  2. Denyce says:

    I have begun traveling with a tupperware, tri-divided plate in which to take home take-out food and left-overs. Why not offer a discount ($.25 per cup?) if the customer brings in his/her own cup/mug for filling? No paper, no recycling, no trash, no cost to Starbucks. I would participate every day!

  3. [...] they announced a contest which aims to help them find a solution to the disposable cup problem. Here’s the official announcement: On April 1 we are officially launching an online contest to engage creative thinkers in solving the [...]

  4. [...] they announced a contest which aims to help them find a solution to the disposable cup problem. Here’s the official announcement: On April 1 we are officially launching an online contest to engage creative thinkers in solving the [...]

  5. [...] In the same manner, Starbucks is moving toward efforts in saving the environment, although I certainly hope that they are legitimate in their intention. In the past month, they created a contest to help find the best solution to their problem with disposable cups, and Here’s the official announcement: [...]

  6. Bruce says:

    I have begun traveling with a tupperware, tri-divided plate in which to take home take-out food and left-overs. Why not offer a discount ($.25 per cup?) if the customer brings in his/her own cup/mug for filling? No paper, no recycling, no trash, no cost to Starbucks. I would participate every day!

  7. [...] A recycling program miscue led CSR-leader Starbucks to try a new tactic. In March, it announced the “betacup” challenge, a contest that is crowd sourcing ideas for a more sustainable cup to serve in its stores. Its [...]

  8. [...] Toby Daniels founded Betacup in May, 2009, to find a solution, and he just announced a major step: Starbucks has agreed to sponsor Betacup’s contest to redesign the coffee cup. (Core77 has joined in as [...]

  9. [...] on the tails of Nike’s GreenXchange, Starbucks launched betacup in March which is an on-line contest created to engage industrial designers in the development [...]

  10. kimira says:

    Glad to know that the world’s leading coffee shop is taking a big step to find solution to the waste problem. I think one way to minimize the use of papers cups is to provide reusable cups for drinking water. Whenever I ask for water, the crew always offers me paper cup. Why not use glasses? Less trash, less expense. Just sterilize and they’re good to go.

  11. [...] DT: It was the Betacup Challenge.  I’ll have to see what I can find and I’ll get back to you. (More info on the Betacup Challenge can be found here.) [...]

  12. [...] DT: It was the Betacup Challenge.  I’ll have to see what I can find and I’ll get back to you. (More info on the Betacup Challenge can be found here.) [...]


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