Comments on: Starbucks Sponsors the betacup Challenge to Spur Creative Problem-Solving

By: Interview with Deb Trevino, Director of Corporate Communication at Starbucks (Part II) « Boston University PRSSA

Mon, 31 Jan 2011 14:32:39 +0000

[...] DT: It was the Betacup Challenge. I’ll have to see what I can find and I’ll get back to you. (More info on the Betacup Challenge can be found here.) [...]

By: Interview with Deb Trevino, Director of Corporate Communication at Starbucks (Part II) « Maurice Rahmey

Thu, 27 Jan 2011 18:37:34 +0000

[...] DT: It was the Betacup Challenge. I’ll have to see what I can find and I’ll get back to you. (More info on the Betacup Challenge can be found here.) [...]

By: kimira

kimira — Fri, 03 Sep 2010 11:27:34 +0000

Glad to know that the world’s leading coffee shop is taking a big step to find solution to the waste problem. I think one way to minimize the use of papers cups is to provide reusable cups for drinking water. Whenever I ask for water, the crew always offers me paper cup. Why not use glasses? Less trash, less expense. Just sterilize and they’re good to go.

By: Cheskin Added Value | Building brand value thru new CSR platform | Fresh Perspectives

Thu, 22 Jul 2010 20:22:56 +0000

[...] on the tails of Nike’s GreenXchange, Starbucks launched betacup in March which is an on-line contest created to engage industrial designers in the development [...]

By: Starbucks Coffee-Cup | Peace Tri{be} Global

Starbucks Coffee-Cup | Peace Tri{be} Global — Tue, 20 Jul 2010 18:29:30 +0000

[...] Toby Daniels founded Betacup in May, 2009, to find a solution, and he just announced a major step: Starbucks has agreed to sponsor Betacup’s contest to redesign the coffee cup. (Core77 has joined in as [...]

By: Enviral Marketing Blog - Green Jobs » Blog Archive » Sustainable Consumption: Acknowledging the Elephant in the Room | Enviralmarketing.com

Thu, 27 May 2010 21:19:52 +0000

[...] A recycling program miscue led CSR-leader Starbucks to try a new tactic. In March, it announced the “betacup” challenge, a contest that is crowd sourcing ideas for a more sustainable cup to serve in its stores. Its [...]

By: Bruce

Bruce — Wed, 19 May 2010 14:17:29 +0000

I have begun traveling with a tupperware, tri-divided plate in which to take home take-out food and left-overs. Why not offer a discount ($.25 per cup?) if the customer brings in his/her own cup/mug for filling? No paper, no recycling, no trash, no cost to Starbucks. I would participate every day!

By: Starbucks Eco-Cup Contest | Chuggin McCoffee

Starbucks Eco-Cup Contest | Chuggin McCoffee — Mon, 17 May 2010 14:38:24 +0000

[...] In the same manner, Starbucks is moving toward efforts in saving the environment, although I certainly hope that they are legitimate in their intention. In the past month, they created a contest to help find the best solution to their problem with disposable cups, and Here’s the official announcement: [...]

By: Help Starbucks Find The Perfect Eco-Cup at Love that coffee!

Help Starbucks Find The Perfect Eco-Cup at Love that coffee! — Sat, 24 Apr 2010 12:30:12 +0000

[...] they announced a contest which aims to help them find a solution to the disposable cup problem. Here’s the official announcement: On April 1 we are officially launching an online contest to engage creative thinkers in solving the [...]

By: Help Starbucks Find The Perfect Eco-Cup : Brewed Coffee

Help Starbucks Find The Perfect Eco-Cup : Brewed Coffee — Sat, 24 Apr 2010 09:18:33 +0000