Friday, 19 March 2010 posted by Marcel Botha
Our friends from Starbucks are doing something fun today. They are constructing a coffee cup tree artwork next to Madison Square Park in New York. It is hard to perceive the overall effect at ground level, but I am sure there will be plenty of opportunity to see documentation of the completed project. We also liked the Mona Lisa, made for the Aroma Festival in 2009. (Video)
If you are in New York today, walk over and exchange a used paper cup for a reusable mug. Starbucks are handing these out while supplies last. This initiative is an easy way for the you to be engaged and start changing your coffee drinking habits. I include here a photo of my paper cup transaction. You will notice that the cup is in fact a Holiday Season cup (we collect paper cups), since betacup members incur a $10 fine when using paper cups. This is our internal challenge to make sure that we do our bit as we transition to a better outcome through the betacup challenge.
Do your part and start exploring alternative solutions today. All you need is one used paper cup to participate. More images can found here.
Thanks to Elspeth Rountree (@elspethjane) for pointing us to this.