Thursday, 22 April 2010 posted by admin
Starting Thursday, April 22, Starbucks is convening their second cup summit. In order to reach their goal of ensuring that 100% of Starbucks cups are reusable or recyclable by 2015, they’ve invited people from all over the industry to discuss potential solutions.
They’re including city recyclers, government leaders, raw material suppliers, NGOs, academic experts, cup manufacturers, and other retail and beverage businesses.
The plan is to have an open and honest discussion about the entire paper and plastic cup ecosystem. Starbucks believe waste from the paper cup can be considerably reduced if we all work together on this issue.
To encourage an open discussion among attendees, they are keeping the meeting closed. However, they want to incorporate your questions and ideas in the dialogue.
To do so, they are hosting a live chat with Jim Hanna, their recycling expert at Starbucks, and Peter Senge, senior lecturer at MIT and founding chair of the Society for Organizational Learning.
The live chat will take place at 4:00 p.m. EST on Thursday, April 22. To watch and participate, join us on our ustream channel. You can either see it above or click this link.
- To ask a question, include this in your tweet: #cupsummit2010
- Follow the commentary on Twitter here: @StarbucksLive