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Feedback and thanks from Heidi Durham at Starbucks

guest post by Heidi Durham from the Starbucks™ Shared Planet™ team

It is hard to believe the betacup challenge will soon be over. The betacup team encouraged me to share some of our own thoughts about how things are progressing and what we hope to do next.

We have been surprised and delighted not only by the number of ideas, but by the originality and diversity of submissions. We have seen a number of ideas we like, from incentive and reuse schemes to new types of cups. We think it will take a mix of approaches to succeed so I’d like to encourage you to continue to explore a wide range of approaches from new reusable and disposable cups to incentive and reuse schemes.

In many cases, we cannot know how well ideas will work, until we try them, so we hope to try a number of different approaches in the next 6-12 months. Many of the ideas submitted have been long standing, passion-laden ideas from a committed group here at our headquarters in Seattle. When the submission phase is over we will begin to review ideas and determine which ones we might be able to pilot.

We are excited to see the community and jury selections in the coming week. Good luck and thank you for your tremendously creative efforts.

Heidi Durham
on behalf of the Starbucks™ Shared Planet™ team

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Posted by on May 21, 2010.

Categories: contest

9 Tweets

7 Responses

  1. Feedback and thanks from Heidi Durham at Starbucks | BetaCup http://bit.ly/cGoLEC

    This comment was originally posted on Twitter

    by starbucksblogs on May 21, 2010 at 8:59 pm

  2. via @thebetacup: feedback and thanks from starbucks! http://bit.ly/bN2Ebi #thebetacup

    This comment was originally posted on Twitter

    by jovoto on May 22, 2010 at 4:16 am

  3. Feedback and thanks from Heidi Durham at Starbucks about @betacup http://bit.ly/b2HX3S

    This comment was originally posted on Twitter

    by xmoisant on May 22, 2010 at 5:44 am

  4. Feedback and thanks from @HeidiDurham @Starbucks re. @thebetacup challenge: http://cot.ag/dmbHzx

    This comment was originally posted on Twitter

    by tobyd on May 22, 2010 at 8:08 am

  5. I like this initiative, but I’ve wished for a long time that Starbucks and other quick food establishments actively recycled their customer’s trash. I personally recycle more than 70% of my trash at home. It kills me throwing away a coffee cup at Starbucks knowing it could be recycled if Starbucks took the initiative to recycle. Is it prohibitively expensive to do this?

    by StewartP on May 23, 2010 at 1:42 am

  6. [...] Feedback and thanks from Heidi Durham at Starbucks | BetaCup [...]

    by Red Coffee Machine - How do you make good coffee without a coffee maker? on May 23, 2010 at 7:51 am

  7. StewartP. We hear you. Part of the motivation for the betacup was a sense that recycling was one approach and that other ways might exist. In particular, much of the recycling conversation came back to the existing of commercial recycling – our understanding is that where possible Starbucks takes advantage of these services. More on this http://www.starbucks.com/responsibility/environment/recycling.

    by shaunabe on Jun 1, 2010 at 4:47 pm

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the betacup challenge was founded in May 2009 to reduce the number of non-recyclable cups that are thrown away every year by creating a more convenient alternative to the reusable coffee cup. We decided that while we might have a few good ideas, lots of talented people drink coffee everyday and they might have thought [...]more →

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