The betacup LOVES Collaboration

We’re very proud and privileged to be working with a number of incredibly smart and creative folks, who are helping us bring the important message behind the betacup challenge to the masses.

Completely on their own dime and by their own making, Threadless, Denuo, Good Day Monsters and Waveplant Studios have each created a stunning selection of companion pieces to compliment and support our campaign to reduce paper cup waste.

Each of these pieces are designed to raise awareness around the issue and drive people towards the Jovoto contest to rate and review ideas ahead of the June 15th deadline, where the winning ideas will be chosen and awarded $20,000 in prize money. Please take a few minutes to check out, absorb and share their incredible work and also take a moment to review the ideas submitted to the betacup challenge contest.

Threadless Loves Coffee – T-Shirt Design Contest

Created by Threadless

Coffee. Delicious coffee. It’s fueled the creation of many artistic works for centuries. It’s also fueling the creation of this challenge. (Pause for a sip) One might also say that coffee has fueled the creation of Threadless itself! From early mornings to long nights, it’s always there to comfort us and keep us chuggin’. It’s time to give back, my jittery friends.

Your challenge is to design an amazing tee inspired by COFFEE!

Our friends at Betacup are coffee lovers, too, but they want to reduce the number of non-recyclable cups that are thrown away every year. And so in conjunction with their Drink-In Week and idea submission contest, we’re happy to add some sweetener. In addition to the awesome Threadless loot, they’ve rounded Starbucks up to provide a $1000 gift card and a sweet recycled tumbler! You better love coffee.. a LOT!

60 Seconds To Save The World

Created by Good Day Monsters in partnership with Denuo, and Waveplant Studios

Every second there is more waste as a result of the non-recyclable paper coffee cup problem. And every second there are more resources misused in their creation. But take heart, because every second is also an opportunity for change. An opportunity to solve the problem and save the world. Please share this video (created for the betacup by Good Day Monsters in partnership with Denuo, and Waveplant Studios). Together we can find a solution, it can’t wait another second.

The Worldsaver

Created by Good Day Monsters & Denuo

Screen shot 2010-06-01 at 2.32.22 PM

At The Betacup, we think saving the world can start with something small. Like, say, your morning coffee. You know, that white paper non-recycleable thingie with the plastic lid and wasteful cardboard wrap around it. Yeah, that. Well, (together with Denuo, Good Day Monsters) we created something to help change all that. It’s a little something that will serve as both a reminder about every cup’s wastefulness every second, and an opportunity to create change. To make a better cup. All by starting small. With something like, say, your screensaver. Or as we like to call it, The Worldsaver.

About the creators:

Threadless is a community-centered online apparel store run by skinnyCorp of Chicago, Illinois, since 2000.

Denuo instigates, invents, and inspires new forms of creativity to solve the marketing challenges of modern marketplaces. They also love the betacup – their website even says so.

Good Day Monsters crushes digital projects 24 hours a day, from Chicago and Bangkok by night, to build killer websites, applications, and motion graphics.

The original music for 60 Seconds To Save The World was written and performed by Waveplant Studios. Run by Joel Corelitz, this personal brand is one of the top audio houses as picked by Motionographer.

Be Sociable, Share!

Posted in: contest, Inspiration | Tagged: , , , , , | 5 Comments

18 Tweets

5 Comments to “The betacup LOVES Collaboration”

Leave a Reply

Additional comments powered by BackType

Recent Entries

Tag Cloud

betacup campaign coffee contest cups data environment kickstarter launch mission paper prize problems research results starbucks survey sustainability trees video vision wastage waste water welcome
Creative Commons License
the betacup by the betacup is licensed under a Creative Commons Attribution 3.0 United States License.
Based on a work at