The Finale

We were able to bring together great creative minds from around the world to tackle a complex and important challenge. We’ve been absolutely floored by both the process and the winning submissions.

There were 430 submissions and these were updated on average of at least 3 times in response to more than 5,000 ratings and 13,000 comments. We believed that good ideas might come from anywhere, but now we also believe the same is true of great feedback that helps make ideas better.

We’d like to thank our partners, our jurors, the participants and everyone who contributed their time and energy to writing about the project, creating submissions, and rating and commenting on ideas. We’re looking forward to helping these ideas into action.

Jury Winners:


Karma Cup (Mira Holley, Nick Partridge, Gillian Langor, Mira Lynn, Zarla Ludin, Ruth Prentice)

Special Mentions:

The Betacup & The Betacup Campaign (Jesko Stoetzer)

Champion Cup (Raph D’Amico) –

Band of Honor (Scott Moorhead) –

Community Rating Winners:

1. The Betacup & The Betacup Campaign (Jesko Stoetzer) Berlin

2. Cuptokeep (Katarina Mattsson & Angelica Lindgren) Stockholm

3. The NextCup (Wouter Middendorf) Rotterdam

4. The Neutral Resource Coffee Cup (Aaronn Levine) Solomon Islands

5. Networked Loyalty (joshbg2k) Brooklyn

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16 Comments to “The Finale”

  1. […] Betacup challenge is now over, and Champion Cup ended up as one of three runners up to receive an honorable mention […]

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  2. […] out the other winners and finalists at Betacup. posted by bwj on 06.18.2010, under Design, Misc., Products { no comment } 😐 { Tags: betacup, […]

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  3. Yael says:

    I think it would be great to see a longer list of honorable mentions, since there were many solutions that had tremendous merit. I can’t believe these ideas didn’t even cross the table for discussion. We submitted the Radial Fin cup, which offers a partial solution (the the disposable aspect). We thought our idea had merit, but besides that there were many ideas we thought were pretty strong and we admired quite a bit. How about hearing more in depth on any behind-the-scenes ideas that the jury or Starbucks themselves took note of?

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  4. […] However as we discussed above, the hardest tasks turned out to be the feedback and selection tasks. In particular, we were curious about the differences between the jury and the community selection since we had both – there was some overlap between the shortlisted ideas and the community top ranked ideas. […]

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  5. […] Cup is named the Jury Winner in the Starbucks’ sponsored BETACUP […]

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  6. Bruce says:

    The Betacup competition was a great idea. With the staggering amount of disposable cups used per year, even a small improvement over the many millions of cups per year used would be a huge help.

    Is there a new competition planned anytime in the near future?

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  7. […] a little late to this party; somehow I never heard about the challenges from  Betacup or Carbonrally, but at least I’m on board now.  Too bad there’s no way that even I can drink […]

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