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The Finale

We were able to bring together great creative minds from around the world to tackle a complex and important challenge. We’ve been absolutely floored by both the process and the winning submissions.

There were 430 submissions and these were updated on average of at least 3 times in response to more than 5,000 ratings and 13,000 comments. We believed that good ideas might come from anywhere, but now we also believe the same is true of great feedback that helps make ideas better.

We’d like to thank our partners, our jurors, the participants and everyone who contributed their time and energy to writing about the project, creating submissions, and rating and commenting on ideas. We’re looking forward to helping these ideas into action.

Jury Winners:


Karma Cup (Mira Holley, Nick Partridge, Gillian Langor, Mira Lynn, Zarla Ludin, Ruth Prentice)

Special Mentions:

The Betacup & The Betacup Campaign (Jesko Stoetzer)

Champion Cup (Raph D’Amico) -

Band of Honor (Scott Moorhead) -

Community Rating Winners:

1. The Betacup & The Betacup Campaign (Jesko Stoetzer) Berlin

2. Cuptokeep (Katarina Mattsson & Angelica Lindgren) Stockholm

3. The NextCup (Wouter Middendorf) Rotterdam

4. The Neutral Resource Coffee Cup (Aaronn Levine) Solomon Islands

5. Networked Loyalty (joshbg2k) Brooklyn

Share and Enjoy:

Posted by on June 17, 2010.

Categories: Uncategorized

16 Tweets

16 Responses

  1. Making a better coffee cup. From social incentives to Edible Coffee Balls. Congrats to The Betcup winners @thebetacup

    This comment was originally posted on Twitter

    by gooddaymonsters on Jun 17, 2010 at 3:33 pm

  2. [...] [...]

    by Josh Berry ¦ Blog Archive » Networked Loyalty Wins $2,000 on Jun 17, 2010 at 4:30 pm

  3. [...] Betacup challenge is now over, and Champion Cup ended up as one of three runners up to receive an honorable mention [...]

    by Honorable mention in the Betacup challenge! on Jun 18, 2010 at 12:44 am

  4. Clever problem solving: RT @thebetacup The Finale | BetaCup

    This comment was originally posted on Twitter

    by donohue on Jun 18, 2010 at 9:38 am

  5. [...] out the other winners and finalists at Betacup. posted by bwj on 06.18.2010, under Design, Misc., Products { no comment } :| { Tags: betacup, [...]

    by Betacup Winners « Dear Coffee, I Love You. | Caffeinated Inspiration. on Jun 18, 2010 at 11:01 am

  6. The Finale | BetaCup

    This comment was originally posted on Twitter

    by cipher on Jun 18, 2010 at 12:43 pm

  7. I think it would be great to see a longer list of honorable mentions, since there were many solutions that had tremendous merit. I can’t believe these ideas didn’t even cross the table for discussion. We submitted the Radial Fin cup, which offers a partial solution (the the disposable aspect). We thought our idea had merit, but besides that there were many ideas we thought were pretty strong and we admired quite a bit. How about hearing more in depth on any behind-the-scenes ideas that the jury or Starbucks themselves took note of?

    by Yael on Jun 20, 2010 at 6:30 am

  8. thanks yael. good idea. we can put together the broader list and share more comments from the jury.

    by shaunabe on Jun 20, 2010 at 9:26 pm

  9. Check out the finale of @thebetacup competition Great stuff!

    This comment was originally posted on Twitter

    by savethecups on Jun 21, 2010 at 11:29 am

  10. [...] However as we discussed above, the hardest tasks turned out to be the feedback and selection tasks. In particular, we were curious about the differences between the jury and the community selection since we had both – there was some overlap between the shortlisted ideas and the community top ranked ideas. [...]

    by betacup learnings – curation at scale | colaboratorie mutopo on Jun 21, 2010 at 5:14 pm

  11. BETA CUP – drink sustainably

    This comment was originally posted on Twitter

    by kekshaus on Jun 21, 2010 at 6:16 pm


    This comment was originally posted on Twitter

    by GradGoesGreen on Jun 21, 2010 at 7:13 pm

  13. the winner of the beta cup contest the idea scored over the product… ;-)

    This comment was originally posted on Twitter

    by yashesh on Jun 30, 2010 at 1:08 am

  14. [...] Cup is named the Jury Winner in the Starbucks’ sponsored BETACUP [...]

    by Karma Cup named Starbacks/BETACUP Jury Winner | RONY Z, HIRE ME on Aug 22, 2010 at 3:58 pm

  15. The Betacup competition was a great idea. With the staggering amount of disposable cups used per year, even a small improvement over the many millions of cups per year used would be a huge help.

    Is there a new competition planned anytime in the near future?

    by Bruce on Nov 28, 2010 at 7:43 pm

  16. [...] a little late to this party; somehow I never heard about the challenges from  Betacup or Carbonrally, but at least I’m on board now.  Too bad there’s no way that even I can drink [...]

    by Life measured in Coffee Cups, Plastic Packaging and Plain Brown Paper « Eat Drink Man Woman Dogs Cat on Dec 8, 2010 at 6:14 pm

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the betacup challenge was founded in May 2009 to reduce the number of non-recyclable cups that are thrown away every year by creating a more convenient alternative to the reusable coffee cup. We decided that while we might have a few good ideas, lots of talented people drink coffee everyday and they might have thought […]more →

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