Band of Honor

Todd Zaki Warfel:

This design concept gets a number of key factors:

* It’s ultra portable. The fact that it’s not tied to a specific cup, but can placed on, moved to any cup makes it attractive.

* The bar code (maybe consider an RFID instead) can enable preferences for ordering. You could take my Band of Honor with you, put on a mug, take it to Starbucks and
fill my cup w/o having to write down my order.

* It doesn’t require massive overhead or too many moving parts and could be implemented w/o too much additional effort and cost today.

* It’s flexible enough that it could be placed on/around a more sustainable cup (e.g. your own, bamboo, compactable plastic).

* There’s some game mechanics factored in. As you climb up the ladder, you can change out the band. You could also have pink bands for breast cancer,
yellow for cancer, green for Starbucks, etc. So, there’s co-branding opportunities.

One adjustment I would make is to have the bands flexible and have some type of simple clasp mechanism. This way, you can keep the RFID/Barcode element,
which would slide onto the band. You could then just swap out the band, keeping the RFID/Barcode piece and even return/trade in your band when you upgrade.
Makes it even more sustainable.

Barcode (http://www.jovoto.com/contests/drink-sustainably/ideas/4557)

Courtney Nichols:
People do not change behaviors proactively very often. This provides a direct incentive to do so.
I am sure Starbucks would support it, can tie in to pre-existing rewards systems from them and other retailers
(B&N where they have cafes as well etc). You would probably need to combine with one of the other designs thats easier to carry (i also loved Card Cup).

Champion Cup (http://www.jovoto.com/contests/drink-sustainably/ideas/5357)
Allan Chochinov:

This is a worthy entry since it takes coding (barcoding/RFID/QR) and moves it beyond the confines of the immediate cafe.
The designer responds well to suggestions and criticism, building on various aspects of the system/service and evoking exciting future
uses of the technology and application to other products. It presents a very forward-looking, open approach.

Coffee Cup (http://www.jovoto.com/contests/drink-sustainably/ideas/4587)

Brynn Evans:

I almost gave this choice my first and only vote because the longer I’ve been a judge and advisor to the betacup, the more I’ve
come to realize that it’s going to take a momentous, scalable, easy-to-use, and easy-to-implement solution to actually get this problem right.
It is damn hard to change user behavior — even asking them to carry the portable screw top *may* be too much to ask. And more and more shops are moving to biodegradable cups.
This has caused me to rethink the problem, still from the user- and system-wide perspective … and I’ve gravitated towards solutions of simplicity.

Of all the biodegradable cup proposals in the bunch, I really liked the idea of a cup made of coffee! First, this cup kind of looks like a cup
(as opposed to some of the ones proposed). Second, there will be no issue with taste since it’s made of coffee (one concern over the waffle cone
cup was that it may be sweet or affect people with food allergies). Third, this cup would be made in-store with left-over coffee grounds —
which would promote the reusable/recyclable campaign even to customers who didn’t receive the coffee cup for whatever reason.

So in sum, I like the simplicity of this idea and the way it uses existing materials (old coffee grounds) as a solution — but I
do worry about feasibility of the product. Will it stand up to heat? Will it be easily transportable? How long will the cup last before it
breaks down? How long will it take to create a coffee cup from grounds in the first place? ”

Coffee to Stay (http://www.jovoto.com/contests/drink-sustainably/ideas/5011)

Ryan Jacoby:

Despite the operational challenges, it seems that smart in-store solutions should be possible and available to customers. I think the campaign was pretty interesting.

Cordova (http://www.jovoto.com/contests/drink-sustainably/ideas/5367)

Todd Zaki Warfel:

Really appreciate all the work that went into this design concept. It’s very professional, well thought out and done. However, a few concerns with this model:

* Most materials other than porcelain and glass change the taste of the coffee. This may or may not prove to be an issue (currently the coating in the paper cups
prevent the paper from effecting the flavor). Also, consumers may not be able to distinguish the difference.

* It’s tied to an entire eco system, which is both good an bad. It’s all encompassing, which is good, but requires a specific cup and system, which is bad (can’t use my existing/favorite cup).

* As a research, relying on what people say they will do will get you into trouble. People are highly unreliable at predicting their own behavior in
the future and what they say they will do is often not what they actually do. Only way to see if this works is a field trial. I think it’s worth
investigating, but I do have my doubts about viability.

All in all, well designed proposal, just wish there’s a way to take the concepts you have here and put them into a system that isn’t tied to a specific proprietary cup.”

Cup Collect (http://www.jovoto.com/contests/drink-sustainably/ideas/4668)

Brynn Evans:
Cup Collect is a brilliant idea for dealing with reusable and returnable mugs in a convenient way. The submission didn’t address the coffee drinking solution
as a whole, but it deserves the honorable mention because of its plan to integrate into people’s surrounding — when and where they might need it — kind of like
those doggie poop bags provided at public parks.

CUPA (http://www.jovoto.com/contests/drink-sustainably/ideas/5283)

Brynn Evans:

“I didn’t read any one submission that “hit the nail on the head” in terms of a sweeping, system-wide solution that consumers would actually use. But I thought this one came close.

What I like about the CUPA is that as a consumer, you only carry a small screw bottom with you. When you go to participating stores (Starbucks or other local stores) you receive a
reusable aluminum top that’s clean and screws into your cap for one-time use by you. You can imagine local stores customizing their cups to fit the standard base — making this a solution
that works in many locations. I like too that there’s consistency in the look of the mug that consumers will drink out of. I’m amazed by how many people are buying those stupid looking
reusable mugs that look like Starbucks paper and plastic cups (for hot and cold drinks), but obviously the look and feel of the product is important.

Where this submission falls short is how it proposes that drinkers return, clean, or reuse their aluminum tops in between trips to the coffee shop. If this idea could pair up with
Cup Collect (my second choice), then it begins to approach a system-wide solution that could actually work!

Either way, CUPA hits more of the factors I thought were important in the betacup challenge than any other submission: It does not radically change people’s behavior since they only
carry a small screw lid around — then people can be as consistent or frenzied in their coffee drinking as ever, and it wouldn’t make a difference; there’s a barcode or chip in the
lid which means a lot of smart things can happen to incentivize use, reward the user, and even share usage patters with a broader network; and it can work across coffee shops and locations.
The major drawback I see in the submission (as I’ve said) is that it sounds like users would carry their used cups around with them until their next coffee purchase, which I believe will
be enough of a burden to prevent widespread adoption of this solution.”

Cuptokeep (http://www.jovoto.com/contests/drink-sustainably/ideas/4608)

Graham Hill:

“I believe the key criterion for a portable cup are: compactness, drip prevention, ease of cleaning, ample heat protection, aesthetics and ergonomics.

This cup simply performs well comparatively across all these criterion.

And I like that it’s not much of a stretch in terms of form or functionality from the current disposable coffee cup.

I can easily visualize these in use and being popular.

The right choice of material could allow this to last for many years and therefore reduce the per use footprint to well below the paper cups they would be replacing.

Combined with an incentive scheme like Karma Cup, this could help move more people towards using reusable cups regularly.

I assumed that the submitter’s concept of getting the cup washed while you wait or trading it in were optional. I think that trying to get businesses to set up washing stations etc would be a challenge.”

Holy Grail – Collapsible, Sustainable Cup (http://www.jovoto.com/contests/drink-sustainably/ideas/5390)

Todd Zaki Warfel:

“Great concept: the portability outweighs the proprietary cup. Incorporate some type of smart card ordering/reward system and I think you’re on to something.

Concerns: the plastic may effect the taste of the coffee. How well does the system handle heat and insulate from the 140 degree plus drinks? Cleaning?

Overall, I’d say this deserves an honourable mention at the least.”

Karma Cup (http://www.jovoto.com/contests/drink-sustainably/ideas/4751)

Graham Hill:
“First of all, I believe that the answer to this design problem is actually a suite of solutions that will fit the varying individual use cases, combining together
to solve the overall problem.

Overall, I think local and later federal legislation similar to cities banning bottled water could be extremely helpful. This would create a level playing field
for businesses and once done would serve as a model for other cities.

Besides legislation, I think we need to a) incentivize the consumer b) provide more compelling portable solutions (size/drips/cleaning/heat/looks/feel etc) and ideally
also c) offer an option with minimal change (e.g. much lower impact disposable/recyclable/compostable cups). For this contest I selected one in the incentive category and
two in the compelling portable solutions category. I felt that the minimal change submissions were not fleshed out enough.

I don’t believe that we need to throw a bunch of technology at this problem. A twittering coffee cup with it’s high footprint circuit board, battery and screen just
doesn’t feel like the solution to me. Nor another complicated incentive plan (note that Starbucks has offered ten cents off if you bring your own mug since the 80s).

Karma Cup is extremely easy to implement, has minimal costs and most importantly could get everyone in line at the coffee shop to think about why they are or aren’t
using a portable mug. I believe that this is a subtle but powerful difference from other incentive schemes. I really like the “”we’re all in this together”" feel.
By making the incentive a group thing, it makes it more community minded.

This system could be taken up by any coffee shop, would help portable coffee cup owners to use theirs more often and would help non-converts to finally
buy and use a portable coffee cup. Combined with some of the other great ideas for more compelling portable coffee cups, the tide could be turned and set the
stage for some legislation in order to get the massive change we need.

Suggestions:

1) consider having the barista do the marking…this would help ensure it happened, have a person “”of authority”" give you a public mark of approval,
keep the board neat and reduce cheating.

2) what about having another board or section of board where people buying disposables get a checkmark as well. then every 10th person gets offered a deal on a
reusable cup? this would get every consumer to focus their thinking on reusable cups…and give the coffee shop a chance at making some cash on selling reusable cups.

Karma Cup. Simple. ”

Networked Loyalty (http://www.jovoto.com/contests/drink-sustainably/ideas/5364)
Ryan Fix

simple, low cost solution. does not require the creation of a new cup. integrates social networking, data capture value. branding/logo could use some help.

Nextcup (http://www.jovoto.com/contests/drink-sustainably/ideas/5267)

Saneel Radia:
This solution over delivers on all my primary evaluation criteria:

+ Does this solve the problem?
+ Is it feasible to implement?
+ Does it make a reasonable request of consumers?

Thinking of cups as a service / system is exactly the type of thinking that will solve this issue. It’s unique and effectively reframes the problem even
if a different solution is ultimately reached.

These feels about 90% there, which is much further along than anyone could expect from a crowd-driven solution. Very, very well done @wmiddendorf.”

Rando Rewards Return (http://www.jovoto.com/contests/drink-sustainably/ideas/4823)

Leland H. Nolan:

The idea of random rewards to motivate people, overcomes the obvious question of whether it is financially worth it to participate.
Very clever component to any campaign to incenticize desired actions.

sirena (http://www.jovoto.com/contests/drink-sustainably/ideas/4844)

jake nickell:
This is very bold but I think that if enough coffee shops would buy into it, it could have a massive impact. I was on a trip to Italy recently and it was almost
impossible to find a coffee shop that even carried to go cups. If we just slowed down a bit here and drank our coffee at the coffee bar instead of insisting on to go cups,
this whole thing wouldn’t even be an issue! If Starbucks has the balls to try this, it could be HUGE. Perhaps rather than for-here-only, it could be for here or
bring your own cup. But they do not provide disposable cups at all.

Starbucks Starmug http://www.jovoto.com/contests/drink-sustainably/ideas/4826

Ryan Fix:
solid concept, branding, and presentation. applies starbuck’s brand strategy well. does not require recyling or buying a new cup. socially networked.
very smart. could go further by integrating several aspects from other leading submissions. like the star reward system.

Store Carbon In A Paper Cup, Permanently! (http://www.jovoto.com/contests/drink-sustainably/ideas/4775)

Saneel Radia:
“This idea can’t credibly win the contest as it ultimately recommended an existing and considered solution: bamboo cups. However, it is of critical importance and should be recognized.

The ongoing issue with any recommendation around recyclable / biodegradable / etc solutions is simply “”then what?”". This question is rarely answered.
We assume giving someone a biodegradable cup is a solution, but it’s in fact half of a solution. Actually seeing the benefit requires follow-through that’s
rarely addressed (because it’s the toughest part to control). @ellensandbeck’s recommendation and research of pyrolysis quickly brings us closer to that follow-through.
This is still the beginning of a journey, but this recommendation and research is a wonderful first step. It’s why contests like Betacup are important. They bring
in perspectives and knowledge from around the world in a way that can significantly improve our collective consideration set.

Well done and deserving of honorable mention. ”

The Betacup & The Betacup Campaign (http://www.jovoto.com/contests/drink-sustainably/ideas/4646)
Allan Chochinov:
This is a comprehensive entry that evolved over time. Out of the gate with a triad of offerings, they had a rigorous process and facilitated a
great amount of engagement with the jovoto community. Multiple touchpoints and multiple initiatives made this an extremely well-rounded submission.

The Card Cup http://www.jovoto.com/contests/drink-sustainably/ideas/4712

Graham Hill
“I believe the key criterion for a portable cup are: compactness, drip prevention, ease of cleaning, ample heat protection, aesthetics and ergonomics.

This cup performs fairly well across these. It scores very well on compactness which I believe is critical. It’s probably truly the only design that
one could actually put comfortably in their pocket. I could see having a whole bunch of these scattered around my pockets/bags and running them through the
dishwasher every few days. The smallness really ups the true possibility of you having one with you at all times, which I love.

I like the way the submitter really worked the idea through.

I do think it could be squatter in order to be more stable and more aesthetically pleasing. I also think the clip could be used in the handle somehow (if a handle
is truly necessary).”

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