Press

April 12, 2010
“So far, the richest entries have combined cup solutions with larger changes in business models, policy, or community infrastructure. It’s simple enough to make a recyclable or reusable cup, but much harder to change consumers’ behavior.” More…

April 1, 2010
“We’re excited to announce that the long-awaited Betacup Challenge is now accepting entries!” More…

March 16, 2010
“…a design competition in search of a solution to the rampant wastage of unrecyclable paper coffee cups through an open innovation platform….” More…

December 15, 2009
“…reusable coffee mugs, the only alternative, have an adoption rate of less than 2%…” More…

May 21, 2010
“Right now, the array of Betacup submissions have amassed hundreds of comments and suggested improvements from around the world. ” More…

March 16, 2010
“…this full-scale re-imagining of the keystone of the coffee world–the cup itself–is something else…” More…

March 19, 2010
“Unlike typical contests, the goal isn’t to outmatch other participants. Instead, betacup hopes that people will work together and discover the best solution through the power of collaboration.” More…

December 7, 2009
“In North America we consume 58 billion paper cups every year. This represents 60% of the worlds total cup wastage.” More…

March 27, 2010
“…this is just the kind of problem space that members of the interaction design community could get excited about and contribute to…” More…

May 22, 2010
“You retain ownership of your idea, so if you come up with an idea for a biodegradeable coffee cup made out of cultured slug slime, you’ll still own it, and can patent it, shop it around, and get rich from it (too late; that one’s mine!).” More…

May 10, 2010
“Even environmentalists with the best of intentions might struggle with always remembering to bring their reusable coffee cup from home.” More…

May 6, 2010
“We’ve seen the development of myriad reusable replacements and—more recently—reusable lids, but now a new effort is tapping the crowds for further ideas.” More…

May 3, 2010
“It’s not really about changing consumers’ recycling behavior…” More…

May 2, 2010
“Its goal is to create a more convenient and less harmful alternative to the non-recyclable coffee cup. And the best part is that you get to design it.” More…

April 30, 2010
“By bringing to attention the amount of waste accumulated through such a daily routine, it hopes to eradicate most of it in favor of a more sustainable option.” More…

April 19, 2010
“Even if you don’t realize it, your morning joe could add up to more than the price of your latte.” More…

April 6, 2010
“Most baristas won’t blink if you hand them your own cup. They’ll just give it a rinse with hot water and prepare your drink. ” More…

April 5, 2010
“Laden with guilt, I leave the coffee shop with a disposable, paper cup knowing all too well it will end up in some landfill somewhere.” More…

April 2, 2010
“I use a travel mug about half the time and always feel better about it, but it is a pain to clean.” More…

April 1, 2010
“…a huge amount of resources are consumed in the coffee drinking process…” More…

April 1, 2010
“What we’re looking for at the end of this initial phase of the betacup is strong ideas that can be taken forward and actually be implemented…” More…

March 31, 2010
“BetaCup Marches On!” More…

December 11, 2009
“…the problem is not just about cups. You have to take into consideration consumer behavior…” More…

March 19, 2010
“the Betacup Challenge is getting a nice buzz from eco-minded coffee lovers…” More…

March 19, 2010
“Convenience culture has spawned a consumption nightmare….” More…

March 18, 2010
“Starbucks iconic white paper cups have been the thorn in the company’s “green” side for quite some time now. Customers have a difficult time recognizing Starbucks as an environmental leader due to the waste created by the company’s 2.7 billion paper cups.” More…

March 17, 2010
“Sure, you can always use a reusable coffee mug. But that’s rather inconvenient for most…” More…

March 17, 2010
“Starbucks Coffee Company is sponsoring the contest as part of its aim to serve 100 percent of its hand-crafted beverages in reusable or recyclable cups by 2015.” More…

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the betacup by the betacup is licensed under a Creative Commons Attribution 3.0 United States License.
Based on a work at www.thebetacup.com.