Tag archives: challenge

the betacup challenge: how are we doing?

Posted by Toby Daniels on Monday, 12 April 2010

Originally posted on Mutopo.com

How are we doing after 1 week?

+ 65 ideas

+ over 300 comments

+ almost 30,000 views of ideas

+ almost 1,000 registrations to submit ideas

In addition, the contest has good press and is the subject of steady twitter conversation all of which is helping to move the numbers above.

But how good are the ideas?

Here are some good examples:

+ new cups – some are created from existing waste materials, some while you wait and others are designed to disappear when not in use (while also checking into foursquare)

+ new recycling or reuse options – cups can be used to distribute seed or if we had more ways to collect used reusable mugs, perhaps more people could use them.

+ new behavior – these ideas explore ways to encourage behavior to reduce or eliminate the use of paper cups.

I personally believe this last category is where the best solutions will be found (I’m not a juror, but I will be voting with everyone else for the community prizes).

One of the big changes in recycling is the cost of tracking. For example barcode scanners are ubiquitous, so barcodes can be used to track and reward reuse. In fact the cup (or the lid) can become the more valuable kind of plastic (the kind you buy stuff with).

Going one step further, loyalty card programs result in interesting data for segmenting customers for selling more stuff, but they can also be used to cause better behavior.

Beyond the ideas, we’re excited to see how the process unfolds

Because submissions are public some interesting things are happening.

+ comments – feedback is already resulting in iterations, so we think some of the submitters are benefitting and enjoying the feedback

+ teaming up – it has happend once already and there seem to be some discussions already (this is how the netflix prize was won, so this is interesting, for sure).

+ juror expert feedback – we have already seen some of the jurors weigh in with their particular expertise, so we’re looking forward to seeing how this helps submitters to identify and address prospective issues with their submissions.

We’ve just started, so why not submit an idea or encourage other people to check out the betacup challenge.

Posted in: contest | Tagged: , , | 3 Comments

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