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The betacup LOVES Collaboration

Posted by Toby Daniels on Tuesday, 1 June 2010

We’re very proud and privileged to be working with a number of incredibly smart and creative folks, who are helping us bring the important message behind the betacup challenge to the masses.

Completely on their own dime and by their own making, Threadless, Denuo, Good Day Monsters and Waveplant Studios have each created a stunning selection of companion pieces to compliment and support our campaign to reduce paper cup waste.

Each of these pieces are designed to raise awareness around the issue and drive people towards the Jovoto contest to rate and review ideas ahead of the June 15th deadline, where the winning ideas will be chosen and awarded $20,000 in prize money. Please take a few minutes to check out, absorb and share their incredible work and also take a moment to review the ideas submitted to the betacup challenge contest.

Threadless Loves Coffee – T-Shirt Design Contest

Created by Threadless

Coffee. Delicious coffee. It’s fueled the creation of many artistic works for centuries. It’s also fueling the creation of this challenge. (Pause for a sip) One might also say that coffee has fueled the creation of Threadless itself! From early mornings to long nights, it’s always there to comfort us and keep us chuggin’. It’s time to give back, my jittery friends.

Your challenge is to design an amazing tee inspired by COFFEE!

Our friends at Betacup are coffee lovers, too, but they want to reduce the number of non-recyclable cups that are thrown away every year. And so in conjunction with their Drink-In Week and idea submission contest, we’re happy to add some sweetener. In addition to the awesome Threadless loot, they’ve rounded Starbucks up to provide a $1000 gift card and a sweet recycled tumbler! You better love coffee.. a LOT!

60 Seconds To Save The World

Created by Good Day Monsters in partnership with Denuo, and Waveplant Studios

Every second there is more waste as a result of the non-recyclable paper coffee cup problem. And every second there are more resources misused in their creation. But take heart, because every second is also an opportunity for change. An opportunity to solve the problem and save the world. Please share this video (created for the betacup by Good Day Monsters in partnership with Denuo, and Waveplant Studios). Together we can find a solution, it can’t wait another second.

The Worldsaver

Created by Good Day Monsters & Denuo

Screen shot 2010-06-01 at 2.32.22 PM

At The Betacup, we think saving the world can start with something small. Like, say, your morning coffee. You know, that white paper non-recycleable thingie with the plastic lid and wasteful cardboard wrap around it. Yeah, that. Well, (together with Denuo, Good Day Monsters) we created something to help change all that. It’s a little something that will serve as both a reminder about every cup’s wastefulness every second, and an opportunity to create change. To make a better cup. All by starting small. With something like, say, your screensaver. Or as we like to call it, The Worldsaver.

About the creators:

Threadless is a community-centered online apparel store run by skinnyCorp of Chicago, Illinois, since 2000.

Denuo instigates, invents, and inspires new forms of creativity to solve the marketing challenges of modern marketplaces. They also love the betacup – their website even says so.

Good Day Monsters crushes digital projects 24 hours a day, from Chicago and Bangkok by night, to build killer websites, applications, and motion graphics.

The original music for 60 Seconds To Save The World was written and performed by Waveplant Studios. Run by Joel Corelitz, this personal brand is one of the top audio houses as picked by Motionographer.

Posted in: contest, Inspiration | Tagged: , , , , , | 5 Comments


the betacup challenge: how are we doing?

Posted by Toby Daniels on Monday, 12 April 2010

Originally posted on Mutopo.com

How are we doing after 1 week?

+ 65 ideas

+ over 300 comments

+ almost 30,000 views of ideas

+ almost 1,000 registrations to submit ideas

In addition, the contest has good press and is the subject of steady twitter conversation all of which is helping to move the numbers above.

But how good are the ideas?

Here are some good examples:

+ new cups – some are created from existing waste materials, some while you wait and others are designed to disappear when not in use (while also checking into foursquare)

+ new recycling or reuse options – cups can be used to distribute seed or if we had more ways to collect used reusable mugs, perhaps more people could use them.

+ new behavior – these ideas explore ways to encourage behavior to reduce or eliminate the use of paper cups.

I personally believe this last category is where the best solutions will be found (I’m not a juror, but I will be voting with everyone else for the community prizes).

One of the big changes in recycling is the cost of tracking. For example barcode scanners are ubiquitous, so barcodes can be used to track and reward reuse. In fact the cup (or the lid) can become the more valuable kind of plastic (the kind you buy stuff with).

Going one step further, loyalty card programs result in interesting data for segmenting customers for selling more stuff, but they can also be used to cause better behavior.

Beyond the ideas, we’re excited to see how the process unfolds

Because submissions are public some interesting things are happening.

+ comments – feedback is already resulting in iterations, so we think some of the submitters are benefitting and enjoying the feedback

+ teaming up – it has happend once already and there seem to be some discussions already (this is how the netflix prize was won, so this is interesting, for sure).

+ juror expert feedback – we have already seen some of the jurors weigh in with their particular expertise, so we’re looking forward to seeing how this helps submitters to identify and address prospective issues with their submissions.

We’ve just started, so why not submit an idea or encourage other people to check out the betacup challenge.

Posted in: contest | Tagged: , , | 3 Comments


the betacup challenge is live: Time to help us reduce paper cup waste!

Posted by Toby Daniels on Thursday, 1 April 2010

Today is a momentous day.  After almost one year since its conception, the betacup challenge is now open for ideas and submissions via our contest platform Jovoto.

In case you’re not familiar, the betacup’s goal is find the best ideas to reduce paper cup consumption and help bring these ideas to life. Below is some more background on the initiative and a detailed task definition, which outlines how to approach the contest and specifically what to think about in regard to your submission.

Huge thanks to all our partners for helping us get to this point, including our main sponsor Starbucks, our media partner Core77 and to all our other supporters who are listed here.

Briefing
Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!

Background

The betacup challenge was founded in May 2009 by Toby Daniels and Colaboratorie Mutopo in an effort to reduce the 58 billion paper coffee cups go to waste each year. (More details on the thebetacup.com).

The project began when Toby brought up some ideas he had for a more convenient reusable cup. As the team discussed the issue, they realized the betacup might be an ideal project for a larger creative community because there seemed to be many ways to address the issue.

betacup teamed up with sponsors Starbucks, Core77, Denuo and Good Day Monsters to seek your help because they believe this is an issue that impacts so many people and that many of us may have already thought about as we go about our coffee drinking each day.

Special Features

In this contest, the betacup invites you to submit ideas,  but also to comment on and rate others’ ideas, and engage in discussions with other community members and contest jurors. The jury is made up of the betacup’s board of advisors and will offer professional feedback and guidance throughout the contest.

There are two prizes: A prize awarded by the jury after the contest closes (jury prize

$10.000), and community awarded prize money for the top 5 ideas as rated by the community ($2.000)

The betacup is a Public Contest, which means as you submit your ideas, they will be visible to non-community members and people can Sign Up to comment and rate. This feedback process will help make ideas even better, so you are encouraged to submit ideas early to benefit from the feedback and improve your ideas.

Don’t have an idea? No problem, you can still help out by offering feedback to others.

Tonality

  • Relevant
  • Fun
  • Convenient
  • Useful
  • Engaging
  • Behavior changing
  • Inclusive

Target Group

  • People aged 18 to 50
  • Consume multiple cups of coffee per day, away from home
  • Convenience driven
  • Living consciously
  • Living in the city & in the suburbs

Mandatories

There are no mandatory requirements in terms of visualization or format of your submission, but keep in mind that a clear, appealing presentation and precise written description of your idea helps the community and jurors understand and rate it appropriately.

Entries will be judged on a variety of qualities, including how they reduce waste, what resources they require, new or existing capabilities for implementation, and the overall user experience.

Posted in: contest | Tagged: , , , , , , | No Comments


“This project will only be funded if at least $20,000 is pledged by Dec 31, 11:59pm EST.”

Posted by Toby Daniels on Thursday, 3 December 2009

Bad Habit nail biting

As you are probably aware, we’re on a deadline here.  As the headline of this blog clearly states, unless we reach our goal of $20,000 in pledges by December 31st we will not be successful in funding the betacup prize fund.

So far we have raised $3.5k in pledges, which is 17.5% towards our target, however we only have 28 days left before the deadline.

Here are a few ways you can help us reach our goal:

1. Tweet about the campaign and share the following link: http://www.kickstarter.com/projects/tobyd/fund-the-betacup-prize

2. Add the following to your email signature:

Hate disposable cups? Be part of the solution:
http://www.thebetacup.com/fund-the-prize/

3. Copy and past the following embed code and add the campaign widget to your site:

<a href=’http://www.kickstarter.com/projects/tobyd/fund-the-betacup-prize’><img border=’0′ src=’http://www.kickstarter.com/projects/tobyd/fund-the-betacup-prize/widget/card.jpg’ /></a>

4. Write a blog post about the campaign:

Our friends at Tiny Choices very kindly posted a great article about the betacup and our campaign here:

http://tinychoices.com/2009/12/02/betacup-for-a-better-cup/

5. Help us expand our network:

Who else should we be talking to?  Are there sites that we should approach or brands that would be interested in supporting our initiative?

6. Make your personal pledge:

Finally and most importantly we would love for you or your company to make a contribution to the campaign.  $20 or more will get you a commemorative betacup and $200 will secure your place at the awards ceremony in New York City in 2010.  If you pledge $2,000 you will be listed as an official sponsor and also be invited to join the judging panel for the design contest.

Here’s the link again, in case you need it:  http://www.kickstarter.com/projects/tobyd/fund-the-betacup-prize

Thanks so much for taking the time to read this and thanks in advance for your ongoing support!

P.S My colleagues at betacup tell me that if we don’t reach our goal by December 31st then I will lose control of my Facebook status for the whole of January 1st.  As you can imagine this could have dire consequences for me and my squeeky clean image!

Posted in: Funding | Tagged: , , , | 4 Comments


Helping to spread the word

Posted by Toby Daniels on Saturday, 28 November 2009

Thanks again to all of our supporters and also to everyone who joined the Kickstarter campaign since the last update.

Things are moving along nicely, but we have still have a very long way to go. Securing the prize for the design contest is crucial, especially if we want to attract the best design teams from around the world to help us find a solution to the paper cup problem.

From now on we’re going to ask each of you to help support the initiative by doing one simple thing to help bring awareness to the project.

Today, we’d love for you to add the following copy and link to your email signatures, to drive awareness and to encourage your friends and coworkers to get involved.

Hate disposable cups? Be part of the solution:
http://www.thebetacup.com/fund-the-prize/

Thanks so much for you support!

Toby & the betacup team

Posted in: Funding | Tagged: , , , , | No Comments


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