For starters, this is super cute!

Then I learned that it’s from the Green Cafe Network, originally started in San Francisco to green-ify coffee shops. They believe that “coffee shops have a tremendous impact on the planet and they influence a huge number of Americans each day.”

In their mission statement, the describe their approach further:

First, we work with independently owned coffeehouses to actively reduce their ecological impacts and become certified green businesses;

Second, we educate and inspire the staff and communities of these neighborhood cafes so they can transfer green business practices to their personal lives.

This aligns with what the betacup team believes, too … perhaps we’ve got a partnership in the making