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the betacup prize: What happens next?

Posted by admin on Monday, 4 January 2010

Hello and Happy New Year

First, we would like to thank you again for supporting betacup by pledging and in many cases asking others to do the same.

By now you have likely received a notification from Kickstarter that we did not reach our goal (so no pledges were accepted).

So now what happens?

Fear not, the project will continue and we are still just as committed towards our goal of eliminating paper cup waste.

The good news is that thanks to your efforts in helping us to raise awareness we have been approached by a number of corporate sponsors who have indicated that they also want to support the prize.

Ideally we would have completed our negotiations before then end of 2009, but it is still ongoing and we hope to have some good news and make an announcement very soon.

Once we know how much prize money we have secured from sponsors we will run another Kickstarter campaign for a smaller target of $3000 – $5000 to form our “people’s choice” award.

Thanks again for your support, we look forward to following up with you.

the betacup team

Posted in: Uncategorized | Tagged: , , , | 1 Comment


“This project will only be funded if at least $20,000 is pledged by Dec 31, 11:59pm EST.”

Posted by Toby Daniels on Thursday, 3 December 2009

Bad Habit nail biting

As you are probably aware, we’re on a deadline here.  As the headline of this blog clearly states, unless we reach our goal of $20,000 in pledges by December 31st we will not be successful in funding the betacup prize fund.

So far we have raised $3.5k in pledges, which is 17.5% towards our target, however we only have 28 days left before the deadline.

Here are a few ways you can help us reach our goal:

1. Tweet about the campaign and share the following link: http://www.kickstarter.com/projects/tobyd/fund-the-betacup-prize

2. Add the following to your email signature:

Hate disposable cups? Be part of the solution:
http://www.thebetacup.com/fund-the-prize/

3. Copy and past the following embed code and add the campaign widget to your site:

<a href=’http://www.kickstarter.com/projects/tobyd/fund-the-betacup-prize’><img border=’0′ src=’http://www.kickstarter.com/projects/tobyd/fund-the-betacup-prize/widget/card.jpg’ /></a>

4. Write a blog post about the campaign:

Our friends at Tiny Choices very kindly posted a great article about the betacup and our campaign here:

http://tinychoices.com/2009/12/02/betacup-for-a-better-cup/

5. Help us expand our network:

Who else should we be talking to?  Are there sites that we should approach or brands that would be interested in supporting our initiative?

6. Make your personal pledge:

Finally and most importantly we would love for you or your company to make a contribution to the campaign.  $20 or more will get you a commemorative betacup and $200 will secure your place at the awards ceremony in New York City in 2010.  If you pledge $2,000 you will be listed as an official sponsor and also be invited to join the judging panel for the design contest.

Here’s the link again, in case you need it:  http://www.kickstarter.com/projects/tobyd/fund-the-betacup-prize

Thanks so much for taking the time to read this and thanks in advance for your ongoing support!

P.S My colleagues at betacup tell me that if we don’t reach our goal by December 31st then I will lose control of my Facebook status for the whole of January 1st.  As you can imagine this could have dire consequences for me and my squeeky clean image!

Posted in: Funding | Tagged: , , , | 4 Comments


Helping to spread the word

Posted by Toby Daniels on Saturday, 28 November 2009

Thanks again to all of our supporters and also to everyone who joined the Kickstarter campaign since the last update.

Things are moving along nicely, but we have still have a very long way to go. Securing the prize for the design contest is crucial, especially if we want to attract the best design teams from around the world to help us find a solution to the paper cup problem.

From now on we’re going to ask each of you to help support the initiative by doing one simple thing to help bring awareness to the project.

Today, we’d love for you to add the following copy and link to your email signatures, to drive awareness and to encourage your friends and coworkers to get involved.

Hate disposable cups? Be part of the solution:
http://www.thebetacup.com/fund-the-prize/

Thanks so much for you support!

Toby & the betacup team

Posted in: Funding | Tagged: , , , , | No Comments


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