Tag archives: starbucks

The betacup LOVES Collaboration

Posted by Toby Daniels on Tuesday, 1 June 2010

We’re very proud and privileged to be working with a number of incredibly smart and creative folks, who are helping us bring the important message behind the betacup challenge to the masses.

Completely on their own dime and by their own making, Threadless, Denuo, Good Day Monsters and Waveplant Studios have each created a stunning selection of companion pieces to compliment and support our campaign to reduce paper cup waste.

Each of these pieces are designed to raise awareness around the issue and drive people towards the Jovoto contest to rate and review ideas ahead of the June 15th deadline, where the winning ideas will be chosen and awarded $20,000 in prize money. Please take a few minutes to check out, absorb and share their incredible work and also take a moment to review the ideas submitted to the betacup challenge contest.

Threadless Loves Coffee – T-Shirt Design Contest

Created by Threadless

Coffee. Delicious coffee. It’s fueled the creation of many artistic works for centuries. It’s also fueling the creation of this challenge. (Pause for a sip) One might also say that coffee has fueled the creation of Threadless itself! From early mornings to long nights, it’s always there to comfort us and keep us chuggin’. It’s time to give back, my jittery friends.

Your challenge is to design an amazing tee inspired by COFFEE!

Our friends at Betacup are coffee lovers, too, but they want to reduce the number of non-recyclable cups that are thrown away every year. And so in conjunction with their Drink-In Week and idea submission contest, we’re happy to add some sweetener. In addition to the awesome Threadless loot, they’ve rounded Starbucks up to provide a $1000 gift card and a sweet recycled tumbler! You better love coffee.. a LOT!

60 Seconds To Save The World

Created by Good Day Monsters in partnership with Denuo, and Waveplant Studios

Every second there is more waste as a result of the non-recyclable paper coffee cup problem. And every second there are more resources misused in their creation. But take heart, because every second is also an opportunity for change. An opportunity to solve the problem and save the world. Please share this video (created for the betacup by Good Day Monsters in partnership with Denuo, and Waveplant Studios). Together we can find a solution, it can’t wait another second.

The Worldsaver

Created by Good Day Monsters & Denuo

Screen shot 2010-06-01 at 2.32.22 PM

At The Betacup, we think saving the world can start with something small. Like, say, your morning coffee. You know, that white paper non-recycleable thingie with the plastic lid and wasteful cardboard wrap around it. Yeah, that. Well, (together with Denuo, Good Day Monsters) we created something to help change all that. It’s a little something that will serve as both a reminder about every cup’s wastefulness every second, and an opportunity to create change. To make a better cup. All by starting small. With something like, say, your screensaver. Or as we like to call it, The Worldsaver.

About the creators:

Threadless is a community-centered online apparel store run by skinnyCorp of Chicago, Illinois, since 2000.

Denuo instigates, invents, and inspires new forms of creativity to solve the marketing challenges of modern marketplaces. They also love the betacup – their website even says so.

Good Day Monsters crushes digital projects 24 hours a day, from Chicago and Bangkok by night, to build killer websites, applications, and motion graphics.

The original music for 60 Seconds To Save The World was written and performed by Waveplant Studios. Run by Joel Corelitz, this personal brand is one of the top audio houses as picked by Motionographer.

Posted in: contest, Inspiration | Tagged: , , , , , | 5 Comments

Live from the 2010 Cup Summit: Interview with Starbucks Director of Environmental Policy, Jim Hanna

Posted by admin on Thursday, 22 April 2010

Live video chat by Ustream

Starting Thursday, April 22, Starbucks is convening their second cup summit. In order to reach their goal of ensuring that 100% of Starbucks cups are reusable or recyclable by 2015, they’ve invited people from all over the industry to discuss potential solutions.

They’re including city recyclers, government leaders, raw material suppliers, NGOs, academic experts, cup manufacturers, and other retail and beverage businesses.

The plan is to have an open and honest discussion about the entire paper and plastic cup ecosystem. Starbucks believe waste from the paper cup can be considerably reduced if we all work together on this issue.

To encourage an open discussion among attendees, they are keeping the meeting closed. However, they want to incorporate your questions and ideas in the dialogue.

To do so, they are hosting a live chat with Jim Hanna, their recycling expert at Starbucks, and Peter Senge, senior lecturer at MIT and founding chair of the Society for Organizational Learning.

The live chat will take place at 4:00 p.m. EST on Thursday, April 22. To watch and participate, join us on our ustream channel. You can either see it above or click this link.

  • To ask a question, include this in your tweet: #cupsummit2010
  • Follow the commentary on Twitter here: @StarbucksLive

Posted in: contest | Tagged: , , , , | 2 Comments

the betacup challenge is live: Time to help us reduce paper cup waste!

Posted by Toby Daniels on Thursday, 1 April 2010

Today is a momentous day.  After almost one year since its conception, the betacup challenge is now open for ideas and submissions via our contest platform Jovoto.

In case you’re not familiar, the betacup’s goal is find the best ideas to reduce paper cup consumption and help bring these ideas to life. Below is some more background on the initiative and a detailed task definition, which outlines how to approach the contest and specifically what to think about in regard to your submission.

Huge thanks to all our partners for helping us get to this point, including our main sponsor Starbucks, our media partner Core77 and to all our other supporters who are listed here.

Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!


The betacup challenge was founded in May 2009 by Toby Daniels and Colaboratorie Mutopo in an effort to reduce the 58 billion paper coffee cups go to waste each year. (More details on the thebetacup.com).

The project began when Toby brought up some ideas he had for a more convenient reusable cup. As the team discussed the issue, they realized the betacup might be an ideal project for a larger creative community because there seemed to be many ways to address the issue.

betacup teamed up with sponsors Starbucks, Core77, Denuo and Good Day Monsters to seek your help because they believe this is an issue that impacts so many people and that many of us may have already thought about as we go about our coffee drinking each day.

Special Features

In this contest, the betacup invites you to submit ideas,  but also to comment on and rate others’ ideas, and engage in discussions with other community members and contest jurors. The jury is made up of the betacup’s board of advisors and will offer professional feedback and guidance throughout the contest.

There are two prizes: A prize awarded by the jury after the contest closes (jury prize

$10.000), and community awarded prize money for the top 5 ideas as rated by the community ($2.000)

The betacup is a Public Contest, which means as you submit your ideas, they will be visible to non-community members and people can Sign Up to comment and rate. This feedback process will help make ideas even better, so you are encouraged to submit ideas early to benefit from the feedback and improve your ideas.

Don’t have an idea? No problem, you can still help out by offering feedback to others.


  • Relevant
  • Fun
  • Convenient
  • Useful
  • Engaging
  • Behavior changing
  • Inclusive

Target Group

  • People aged 18 to 50
  • Consume multiple cups of coffee per day, away from home
  • Convenience driven
  • Living consciously
  • Living in the city & in the suburbs


There are no mandatory requirements in terms of visualization or format of your submission, but keep in mind that a clear, appealing presentation and precise written description of your idea helps the community and jurors understand and rate it appropriately.

Entries will be judged on a variety of qualities, including how they reduce waste, what resources they require, new or existing capabilities for implementation, and the overall user experience.

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